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Microsoft MB-220 Exam “Microsoft Dynamics 365 Marketing” https://www.lead4pass.com/mb-220.html (Total Questions: 60 Q&A)

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Microsoft mb-220 exam questions online practice test

QUESTION 1
DRAG DROP
You are creating a lead scoring model.
You need to set up scoring, based on both explicit data and implicit data.
Which scenario represents the appropriate data type? To answer, drag each scenario to the appropriate data type. Each
data type may be used once, more than once or not at all. You may need to drag the split bar between panes or scroll
to
view the content.
NOTE: Each correct selection is worth one point.
Select and Place: microsoft mb-220 exam questions q1

References: https://community.dynamics.com/crm/b/zsoltzombiksblog/archive/2016/03/06/lead-scoring-rules-andexamples-in-microsoft-dynamics-marketing

 

QUESTION 2
DRAG DROP
You are a marketing administrator. Your company has a form that prospective clients use for holiday offers.
You need to take down the marketing page that contains the form now that the season is over.
Which three steps are needed, in order, to complete your task? (Choose three.) To answer, move the appropriate
actions from the list of actions to the answer area and arrange them in the correct order.
Select and Place:microsoft mb-220 exam questions q2

Correct Answer:

microsoft mb-220 exam questions q2-1

 

QUESTION 3
Note: This question is part of a series of questions that present the same scenario. Which question in the series
contains a unique solution that might meet the stated goals. Some question sets might have more than one correct
solution,
while others might not have a correct solution.
After you answer a question in this section, you will NOT be able to return to it. As a result, these questions will not
appear in the review screen.
You have created a lead scoring model for a marketing effort. The lead scoring model has 3 grades: Cold, Warm and
Hot.
After a week you notice that no one has received any scores from your model.
Solution: You add an action tile.
Does this resolve your issue?
A. Yes
B. No
Correct Answer: B
References: https://docs.microsoft.com/en-gb/dynamics365/customer-engagement/marketing/set-up-lead-scoring

 

QUESTION 4
DRAG DROP
You are a marketing professional who needs to have a segment that is based on a single marketing list.
Which five actions must you perform in sequence? To answer, move the appropriate actions from the list of actions to
the answer area and arrange them in the correct order.
Select and Place:microsoft mb-220 exam questions q4

Correct Answer:

microsoft mb-220 exam questions q4-1

References: https://docs.microsoft.com/en-gb/dynamics365/customer-engagement/marketing/create-simple-customerjourney

 

QUESTION 5
DRAG DROP
You have been asked to create a customer journey that meets this goal: Send an email to all cat owners, then follow up
with a text message to those contacts who opened the email, waiting one day between actions.
Which five actions should you perform, in sequence, to meet the requirements? (Choose five.) To answer, move the
appropriate actions from the list of actions to the answer area and arrange them in the correct order.
Select and Place:microsoft mb-220 exam questions q5

Correct Answer:

microsoft mb-220 exam questions q5-1

 

QUESTION 6
You are a marketing professional who needs to create a new field for a marketing page.
You want some text to be in the field when the customer opens the page so that they have an idea of what to enter.
Which field should hold this “ghost text”?
A. Label
B. Prefill
C. Default Value
D. Placeholder
Correct Answer: D

 

QUESTION 7
You have been tasked with creating the structure necessary to include dynamic content in email messages.
Which three types of items can be placed in a message as dynamic values? (Choose three.) Each correct answer
presents a complete solution.
NOTE: Each correct selection is worth one point.
A. Your company\\’s phone number
B. Values from a specific Case record
C. Subscription-center link
D. Your company\\’s postal address
E. Social media links
Correct Answer: CDE
References: https://docs.microsoft.com/en-gb/dynamics365/customer-engagement/marketing/dynamic-emailcontent#content-settings

 

QUESTION 8
DRAG DROP
Your boss has asked you to send out a simple email campaign using a Customer Journey.
Which four activities must you perform in sequence? (Choose four.) To answer, move the appropriate actions from the
list of actions to the answer area and arrange them in the correct order.
Select and Place:microsoft mb-220 exam questions q8

Correct Answer:

microsoft mb-220 exam questions q8-1

 

QUESTION 9
DRAG DROP
When creating customer journeys the correct steps must be followed in order to ensure the results you receive are as
expected.
Which five actions are required, in sequence, to create a complete customer journey? (Choose five.) To answer, move
the appropriate actions from the list of actions to the answer area and arrange them in the correct order.
Select and Place:microsoft mb-220 exam questions q9

Correct Answer:

microsoft mb-220 exam questions q9-1

References: https://docs.microsoft.com/en-gb/dynamics365/customer-engagement/marketing/create-simple-customerjourney

 

QUESTION 10
Note: This question is part of a series of questions that present the same scenario. Which question in the series
contains a unique solution that might meet the stated goals. Some question sets might have more than one correct
solution,
while others might not have a correct solution.
After you answer a question in this section, you will NOT be able to return to it. As a result, these questions will not
appear in the review screen.
Your marketing team is asking you questions about how marketing emails can be used for the campaigns they wish to
launch.
You need to explain how these types of messages differ from the person-to-person messaging they already use in order
to correctly help your marketing team to understand the difference between Traditional Emails and Marketing Emails.
Solution: You tell the team that Traditional Emails are able to be used in customer journeys.
Does this meet the goal?
A. Yes
B. No
Correct Answer: A
References: https://docs.microsoft.com/en-gb/dynamics365/customer-engagement/marketing/prepare-marketingemails

 

QUESTION 11
You are a marketing professional for Contoso, Ltd.
You have set up a webinar event showcasing the new features of a new product. On the event record, you have set
Allow anonymous registrations to Yes. When you check the portal website, you notice that you must create a
registration
account to register for the event.
Why might the event require you to register anonymously, despite the setting above?
A. Your portal is a site hosted externally.
B. Your portal is a site hosted by Dynamics 365 Portals.
C. Your portal is Dynamics Native Portal.
D. You must republish the event.
Correct Answer: A
References: https://docs.microsoft.com/en-gb/dynamics365/customer-engagement/marketing/set-up-event-portal

 

QUESTION 12
Your marketing department needs to create a Customer Journey for female wine enthusiasts over 40 years-old who live
in Europe. How should you define who receives this Customer Journey?
A. Create a Static segment.
B. Create a Segment Type.
C. Edit the contacts in database.
D. Create a Dynamic segment.
Correct Answer: D

 

QUESTION 13
DRAG DROP
You are an event coordinator for a company.
You are creating a multi-day conference event that will include multiple sessions and tracks.
For each use case shown below, which track type should be used? To answer, drag each use case to the appropriate
track type. Each use case may be used once, more than once or not at all. You may need to drag the split bar between
panes or scroll to view the content.
NOTE: Each correct selection is worth one point.
Select and Place:microsoft mb-220 exam questions q13

Correct Answer:

microsoft mb-220 exam questions q13-1

References: https://docs.microsoft.com/en-gb/dynamics365/customer-engagement/marketing/set-up-event


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