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The MB-260 Microsoft Customer Data Platform Specialist certification exam is the latest certification exam to be launched in the second half of 2022, and according to official news, the English version will be updated on October 19.
The latest updated MB-260 dumps will ensure you 100% pass the exam by October 19th.
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Free sharing of 13 exam questions and answers available online download MB-260 dumps pdf: https://drive.google.com/file/d/1Q687ZLgWLnQ_vV4mR7rUBHEWTA-SGwVK/
Candidates can also read the MB-260 dumps exam questions and answers online by:
| Number of exam questions | Exam name | From | Release time |
| 13 | Microsoft Customer Data Platform Specialist | Lead4Pass | Sep 29, 2022 |
NEW QUESTION 1:
You are a Customer Data Platform Specialist. Your company uses both audience insights and Dynamics 365 Sales. To enhance the customer information within Dynamics 365, you asked the Dynamics 365 administrators to add the audience insights timeline as a Customer Card add-in control on the contact form.
The Dynamics 365 administrators asked you to update the company\’s Dynamics 365 user guide and explain how users can use the timeline.
Which action can users perform within the added customer card add-in timeline in Dynamics 365?
A. Filter the activities on the timeline.
B. Delete the activity from the timeline.
C. Edit the activity from the timeline.
D. Open the activity from the timeline.
E. Sort the activities on the timeline.
Correct Answer: A
Reference: https://docs.microsoft.com/en-us/dynamics365/customer-insights/audience-insights/activities
NEW QUESTION 2:
You are a Customer Data Platform Specialist. Your company implemented audience insights as their Customer Data Platform.
While discussing the AI possibilities of audience insights with a campaign manager, you mention that the solution can suggest segments based on the activities of a profile. The campaign manager asks you to run a suggestion based on the sales order lines that are available in audience insights.
Which three factors will affect the segment suggestions? Each correct answer presents part of the solution.
NOTE: Each correct selection is worth one point.
A. The specific activity relationship path(s).
B. The number of days since the last order line
C. The credit card or any specific attributes recorded at the order line
D. The number of order lines
E. The value of the order line
Correct Answer: BDE
NEW QUESTION 3:
Note: This question is part of a series of questions that present the same scenario. Each question in the series contains a unique solution that might meet the stated goals.
Some question sets might have more than one correct solution, while others might not have a correct solution.
You are a Customer Data Platform Specialist. Your company\’s information technology department (IT) has a CSV file stored on one of their Shared Documents folders within their SharePoint sites which they have ingested into audience insights.
The file contains a row header with some special characters, columns of different types (quantities, prices, etc.), and some rows with a high proportion of nulls and missing primary keys.
You have been asked to clean and transform the data into audience insights to be ready for unification.
What should you do?
Solution: Clean the data by removing any rows where the primary key is missing, delete any leading or trailing zeros on the primary key, and name the query. Click “Next” and your data is now ready for unification.
Does this meet the goal?
A. Yes
B. No
Correct Answer: B
Reference: https://docs.microsoft.com/en-us/dynamics365/customer-insights/audience-insights/connect-power-query
NEW QUESTION 4:
You are a Customer Data Platform Specialist. Your organization recently implemented audience insights.
You need to create a measure using the `Average Transaction Value\’ template to track the average spent by a customer.
As part of the process of creating the measure, you need to add data and map it to the data from the Unified Activity entity.
When you are setting up the measure, which two steps should you perform to complete this task? Each correct answer presents part of the solution.
NOTE: Each correct selection is worth one point.
A. Choose the attribute representing the Transaction value from the Unified Customer entity.
B. Choose the attribute representing the Transaction value from the Unified Activity entity.
C. Choose an activity type and select the entity with transactional data.
D. Choose either the Account or Contact entity to get the related transactional data.
Correct Answer: BC
Reference: https://docs.microsoft.com/en-us/dynamics365/customer-insights/audience-insights/measures?tabs=b2c
NEW QUESTION 5:
You are a Customer Data Platform Specialist. You are reviewing the system status. You notice that an insights refresh process shows a “skipped” status.
Which system process type should you review to find the step that is blocking the insights refresh from starting?
A. Segments
B. Search
C. Enrichments
D. Activities
Correct Answer: A
Reference: https://docs.microsoft.com/en-us/dynamics365/customer-insights/audience-insights/system
NEW QUESTION 6:
Note: This question is part of a series of questions that present the same scenario. Each question in the series contains a unique solution that might meet the stated goals. Some question sets might have more than one correct solution, while others might not have a correct solution.
You are a Customer Data Platform Specialist. Your company\’s information technology department already ingested a CSV file with column names in the first row into audience insights. You are asked to clean and transform the data to get it ready for unification.
What can you do to satisfy the requirements?
Solution: Clean the data by removing any rows with nulls and deleting any leading zeros on the primary key. Click “Next” and your data is now ready for unification.
Does this meet the goal?
A. Yes
B. No
Correct Answer: B
Reference: https://docs.microsoft.com/en-us/dynamics365/customer-insights/audience-insights/connect-power-query
NEW QUESTION 7:
You are a Customer Data Platform Specialist. Your company operates mainly in the business-to-business (B2B) space.
The chief marketing officer (CMO) asks you to implement audience insights and ensure that it can handle the company\’s B2B scenarios and data.
Which statement is correct when considering audience insights for business accounts versus individual consumers?
A. The out-of-the-box product recommendation prediction model is available for business accounts.
B. Data ingestion features are different for business accounts and individual customers.
C. Some enrichment types are available only for individual customer scenarios, while others are exclusively available for business accounts.
D. Business accounts and individual consumers share the same audience insights environment.
Correct Answer: C
NEW QUESTION 8:
You are a Customer Data Platform Specialist. You completed all the steps in the match phase of the data unification process in the audience insights. You need to review and validate your match results.
Which three metrics are available for you to validate the results? Each correct answer presents a complete solution.
NOTE: Each correct selection is worth one point.
A. Unique matched records
B. Matched records only
C. Matched and non-matched records
D. Unique source records
E. All source records
Correct Answer: BCD
Reference: https://docs.microsoft.com/en-us/dynamics365/customer-insights/audience-insights/match-entities
NEW QUESTION 9:
You are a Customer Data Platform Specialist.
One of the marketing users asked you to create two lists:
- All customers that live in Paris, France
- All customers that have made more than ten online purchases
You decide to create these lists as quick segments.
Which two options should you use as the base in quick segments to create the required insights? Each correct answer presents part of the solution.
NOTE: Each correct selection is worth one point.
A. Measures
B. Enrichments
C. C. Intelligence
D. Profiles
E. Data entities
Correct Answer: AD
NEW QUESTION 10:
DRAG DROP
You are a Customer Data Platform Specialist. Your organization is using Dynamics 365 Customer Insights as the Customer Data Platform.
Your marketing team wants to explore the suggested segments feature and create a segment based on measures.
Which four steps should be performed in sequence to achieve this goal? To answer, move the appropriate actions from the list of actions to the answer area and arrange them in the correct order.
Select and Place:
Correct Answer:
NEW QUESTION 11:
You are a Customer Data Platform Specialist. Some of the data your company stores need to adhere to strict organization compliance and security when establishing connections and exports.
Your information technology department tells you that you must use a dedicated Azure key vault with your audience insights environment to help the organization meet its compliance requirements.
The dedicated key vault will be used to stage and use secrets in an organization\’s compliance boundary.
Which two statements are true about using audience insights and Azure Key Vault to store the secrets for each of the connections set up?
NOTE: Each correct selection is worth one point.
A. You must have an administrator role in audience insights.
B. The key vault must have a Key Vault firewall enabled.
C. The key vault is in the same Azure location as the audience insights environment.
D. Audience insights can write secrets or overwrite secrets into the key vault.
Correct Answer: AC
Reference: https://docs.microsoft.com/en-us/dynamics365/customer-insights/audience-insights/use-azure-key-vault
NEW QUESTION 12:
Note: This question is part of a series of questions that present the same scenario. Each question in the series contains a unique solution that might meet the stated goals. Some question sets might have more than one correct solution, while others might not have a correct solution.
After you answer a question in this section, you will NOT be able to return to it. As a result, these questions will not appear on the review screen.
You are a Customer Data Platform Specialist. Your company\’s information technology department already ingested a CSV file with column names in the first row into audience insights. You are asked to clean and transform the data to get it ready for unification.
What can you do to satisfy the requirements?
Solution: Clean the data by transforming the first row to be used as headers, defining column types to be appropriate field types, and naming the query.
Create a full name column if it does not exist by merging the columns for the first name and last name. Click “Next” and your data is now ready for unification.
Does this meet the goal?
A. Yes
B. No
Correct Answer: A
Reference: https://docs.microsoft.com/en-us/dynamics365/customer-insights/audience-insights/connect-power-query
NEW QUESTION 13:
You are a Customer Data Platform Specialist. The marketing team wants to send personalized marketing emails to customers, but the customer FullName attribute has not been correctly populated as part of the profile unification process.
You update the Map process to include the loyalty.member.fullname, ecom.member.fullname, and
cclubcust.member.full_name fields. Then, you map the fields to the Person.FullName semantic type. Audience insights automatically merges these fields into the FullName attribute on the Merge page.
What action should you perform to make sure the merged FullName field contains the most trusted data available?
A. Edit the merged FullName field and combine fields by most recent based on timestamp in the source entity.
B. Edit the merged FullName field and combine fields by least recent based on timestamp in the source entity.
C. Separate the fields in the merged FullName field, create a new field, and add attributes in priority order.
D. Edit the merged FullName field, combine fields by importance, and manually rank the source entities.
Correct Answer: D
Adding Full Name field to the unified customer record
Full Name is a merged field with the following merging policy:
a. loyalty.member.fullname
b. ecom.member.fullname
c. cclubcust.csv.full_name
Reference: https://docs.microsoft.com/en-us/dynamics365/customer-insights/audience-insights/mergeentities
…
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